Piras Gioielli offers a selection of traditional Sardinian handcrafted jewelry in silver and filigree. Quality products, entirely handmade by highly skilled artisans and, of course, made in Italy.
In the past, jewelry was an integral part of the Sardinian clothing system. It had no practical or aesthetic functions, but rather symbolic ones, for social differentiation and, in the case of amulets, magical ones.
The oldest function of Sardinian jewelry and filigree was in fact that of a medium between man and the gods, to invoke their grace or to ward off evil forces; for example, a black stone inside a silver ring served to protect a newborn from the dangers of the evil eye, or a set of precious objects alongside the deceased guaranteed the safekeeping of the body and rebirth to life.
This almost magical aspect is also found in the legend according to which fairies, in their enchanted dwellings called Domus de Janas, embroider and weave gold and silver threads with the most varied precious stones to create Sardinian jewelry.
Sardinian jewelry is a tangible sign of the deep culture of the entire people of Sardinia, a sign of belonging that Sardinian women still preserve and pass down from generation to generation. Years pass and times change, but this attachment to one's roots, to one's cultural identity must always remain alive.
Through the jewelry it offers, Piras Gioielli aims to bring the magic, traditions, colors and flavors of this splendid land up to date. Why not customize your wedding shirt with Sardinian cufflinks instead of standard ones? Why not give a kokkos to a newborn as a good luck charm? Why not make a classic t-shirt original with a Sardinian brooch?
Piras Gioielli - Sardinia In Love. Tradition Keeping Pace With The Times.